My sister showed me this commercial that made her want a Jeep even more. I like it because it integrates a version of Johnny Cash's "God's Gonna Cut You Down", and it makes me feel proud to be an American, while still being honest. The new tagline for Jeep is "The things we make, make us."
The creative campaign was designed by Wieden+Kennedy (Portland), the same brilliant company that created the Old Spice commercials (some of my all-time favorites). Wieden+Kennedy also produced the Coca-Cola commercials shown in the Super bowl this past year.
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