Tuesday, June 17, 2014

The Game Before the Game

Beats by Dre just wowed me with their new ad for the World Cup. Done with the help of ad agency R/GA and The Sword Fight, it features "Jungle" by Jamie N Commons and the X Ambassadors. I particularly enjoy how it conveys the sense of excitement, competitiveness, and pure pride of cheering for one's team in the World Cup. I love the palpable energy that is felt around the world no matter what country you cheer for in these games.