Friday, March 11, 2011

Effective design on a budget


I can't get over this low-budget letterhead package designed by Chris Richardson for Peace Corps at 50. The project utilizes 2 different stamps to create nice texture and overall effect. Other printing costs included labels, but the total production was $70, including paper. I also like the use of Bodoni and Akzidenz Grotesk in the type.

It beautifully demonstrates how to wisely use resources and good fundamental design to create an identity that doesn't cost hundreds, but is just as appealing and effective.






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