Tuesday, March 8, 2011

Better Half Ale



I love hand-drawn script, especially when it looks carefree and natural. This lovely label comes from VSA Partners (NY), made for a Valentine's Day exhibition, g(love), with Stephen Antonson. Clever name for the ale, considering the show. The Chelsea Brewing Company supplied the beverages.

"Artist Stephen Antonson paired up with VSA NY to present g(love), a singular exhibition inspired by the bittersweet feeling of love lost and found. G(love): A Valentine from Stephen Antonson and VSA showcased 21 framed pairs of gloves and mittens picked up off the streets of New York and lovingly mismatched by Antonson.

VSA treated more than 175 of our friends and associates to a signature blonde ale and a complimentary set of postcards featuring pieces from the show. Antonson’s Icicle Chandelier and birch wood lamps provided warmth and whimsy that transformed VSA NY into a gallery for one festive evening." (-VSA)


(Seen on The Dieline.)







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