Design encouraging healthier food choices?

Interesting article by Alexandra Lange from Design Observer.

Can changing food packaging entice people to choose something healthier? The blog entry covers several interesting points about choices and packaging. Not only does the design have to be great and stand out from other competitors, but class is a factor as well.

"I started to think about what food packaging says about class in America. Where you shop, and what the bag, bottle or box looks like, is as good an indicator of your class and what you think food is as any survey." (Lisa Miller, Newsweek, Divided We Eat).

There's clear separation between upscale, minimalistic packaging and organic paper bag, chalk, simple illustration within health food design. It sets it apart from tacky potato chip bags or cookie packaging, but is it approachable within the same class who would buy generic because of price or habit?

It's an interesting creative problem to approach.

(Packaging by Rick's Picks)

(Tasty Pot Co. packaging by New Zealand's Beyond)

(Innocent packaging by Pearlfisher)

*I had the fruit smoothie in London a few years ago and bought it specifically for the adorable packaging.