Tuesday, January 25, 2011

33 years, over 375 sketchbooks!

This is a great video posted by Pentagram where Daniel Weil discusses the importance of sketchbooks and drawing in his process. He walks through many of his projects (Mothercare, Benetton, the Israel Museum, United Airlines, the Savoy Hotel), demonstrating that a good knowledge of art history can do wonders for influencing his designs. He's had more than 375 sketchbooks since 1978! If you don't want to watch all 7.5 minutes, make sure you don't miss from 5:30 on.


Daniel Weil: Drawing the Process from Pentagram on Vimeo.



"The nature of drawing is changing... The fear for me is the accumulative benefit of process is disappearing. I think technology brings us phenomenal advances and great opportunity in reinventing the way we do things, but maybe it is a reinvention too far, as certain things cannot just be reinvented without... losing the benefit of the culture that they bring with them. So I hope that the more we go into a technological world, the more we'll keep on investing in the analog one. The artistic heritage... is something that i think designers are as responsible to keep on enriching as they are in developing things for the future."
(Daniel Weil)

0 comments: