Saturday, May 14, 2011

Coca-Cola celebrates 125 years!


On Sunday, May 8, Coca-Cola celebrated its 125th birthday! In 1886, Coca-Cola debuted in Jacobs’ Pharmacy in Atlanta. It sold for 5 cents a glass at the soda fountain.

Coke is promoting 125 in different ways, from an illuminated display on the office headquarters in Atlanta (see video below) to giving out free Cokes in London and other European cities, kicking off their "125 Years of Summer Fun" campaign. They also threw a free birthday concert and donated $1 million to the Community Foundation of Greater Atlanta and to the Statue of Liberty-Ellis Island Foundation's Peopling of America® Center.

Zoe Howorth, market activation director at Coca-Cola GB, said: "Coca-Cola is a timeless icon that has been synonymous with happiness and is still as relevant today as it was when it first began in 1886." (Brand Republic)

Also to promote the brand's rich history, Selfridges is selling the 125 Years box set (~$65) which includes several versions of the most recognized and iconic bottle in history housed in a commemorative wooden crate. They are also selling the Hutchinson bottle for about $3.22 U.S. dollars. How cool is that?






I also thought this video was cool, asking people on the street what they would do to make the world better. It's something each of us could think about:



Open happiness!

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