HOW magazine (September 2010) has a showcase of 107 award-winning promotional projects, and the Best of Show winner, Kenny Barela, caught my eye. He has a quirky, yet functional resume package bursting with the right measure of personality. His remarks about the economic difficulties in the article inspired me:
Barela admits that this piece is the result of looking for a change amid an economic downtown, during a stretch of time when finding work just sucked for many design professionals. Frustration turned from something incredibly dark into a spark for creative retooling that inspired him to create this standout selling tool that generated immediate interest. “Frustration can be a good thing when you leverage it to help you push the boundaries. I really do believe it can help you make it to the top of the pile. Remember, it’s you vs. everyone else,” Barela says.
(HOW magazine, 2010 Promotion Design Awards Best of Show)
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