Tuesday, April 19, 2011

The Nomadic Letterhead


Eight Hour Day rolled out a new look for their letterhead/branding package, specifically designed to adapt to their traveling scheduled for this year. They scaled down the traditional letterhead to a postcard size, making it more mobile. The letterpress was expertly done by Studio On Fire.

"Our new blog was a large part of this trip. For us it was a way to record and share our travels. Because of this, we wanted to have something to give people we met along the way, or those people or places we wanted to feature that wasn’t as stuffy as a business card. Our solution was the blog pog–a bit quirkier leave behind that let people know we were going to blog about them (EHD Likes You) or simply directed people to the blog to find out more (EHD Was Here)."
(Eight Hour Day blog)

Maybe it's because I grew up in the 90's, but I like the idea of resurrecting pogs into a different new ephemera, a quaint detail in this case. I would smile if I got one of those, and I think a lot of people will.

Look at more work by Eight Hour Day; they've got some good stuff.






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