reminds me of Mia Wallace off of Pulp Fiction.
Thursday, January 28, 2010
Saturday, January 23, 2010
cool video
One minute of your time. I think it's worth it.
Rethink Scholarship at Langara 2010 Call for Entries from Rory O'Sullivan on Vimeo.
The Addy Award entries
I've been busy mostly this week getting ready for the Addy Awards! I entered 3 things:
I pretty much completely redesigned my packaging project for sugar (I wasn't happy with the first one at all). I chose to have a container for sugar that would enable the user to either pour the sugar or scoop it when necessary, and the plastic ensures no leakage (unlike the paper bags today). It is refillable too, so the plastic may not just go to waste every time. From the beginning, I wanted to design it in a very kitschy 1950's feel so it appeals to housewives (the major demographic for sugar). It ended up with many kitsch elements, but it's mixed with a contemporary feel.
I pretty much completely redesigned my packaging project for sugar (I wasn't happy with the first one at all). I chose to have a container for sugar that would enable the user to either pour the sugar or scoop it when necessary, and the plastic ensures no leakage (unlike the paper bags today). It is refillable too, so the plastic may not just go to waste every time. From the beginning, I wanted to design it in a very kitschy 1950's feel so it appeals to housewives (the major demographic for sugar). It ended up with many kitsch elements, but it's mixed with a contemporary feel.
Do these look familiar? I posted the Faber and Faber film book redesign project earlier, but I made a few improvements. I discussed color combinations a little more in depth with one of my other professors (who's an expert at color theory), and adjusted the colors a bit to the objects on the front. Instead of them being flat shapes, I went back and adjusted the colors to fit with the actual photograph (used on the back cover of the books). It gives more indication to form and adds slight details (but not too much!) that are kind of nice.
I also entered my tea design that I worked on for last Spring's project in branding. It was meant to be a company that would ideally compete with brands like Yogi and Tazo. I wanted the tea to appeal to a contemporary group (instead of just elderly people) and give it a kind of clean, modern feel that also eluded to medicine (indicating the health benefits of tea). Although the design looks simple, these kind of things took so long to reach.
Preparation for the entries was a long and stressful process that has consumed most of my week, thoughts, and worries. There are a few flaws with the Sugar Mama package (I didn't get the spraypaint even at all, so the overall craftsmanship is lacking because of this), and I wish I could've gotten the tea printed on clear labels (I couldn't find a place to print tiny white lettering on clear). It was a great experience though. Ever since my Sophomore year, I've been looking toward the Seniors and their great designs, hoping that someday I could be in their position as well. I am always so happy for our winners, and Anderson always seems to do well at the competition. Kim, my roommate Sophmore year, won a silver Addy for a soap packaging design. Last year, Savannah, another one of my roommates won with her packaging design for baby food (see Lil'Monsters in her portfolio). Her design went along to win a National Gold Addy. I am so excited about this year because we have a lot of great entries.
